Jaane Kya Dikh Jaye: New Rajasthan tourism ads will leave you spellbound
The land of deserts, camels and colours — Rajasthan — is wooing tourists with a brand new logo and campaign.
Rajasthan Chief Minister Vasundhara Raje recently unveiled the new logo in a Youtube and Facebook video, which is a combination of breathtaking sand art and stop-motion photography.
The campaign that includes six films has gone on air. The captivating ads that were launched on January 22 have left viewers spellbound with their creative presentation and conceptualisation.
ntroduced by Tourism Department of Rajasthan, each ad is seen through a traveller's eyes. The tag line 'Jaane Kya Dikh Jaye!' beautifully captures the majesty of the desert state.
These ads summarise a tourists experience on the land of deserts, forts, oasis and international border.
The campaign has been designed by Ogilvy and Mather, the same agency that had previously come up with the brilliant ‘Hindustan ka Dil Dekho’ campaign for Madhya Pradesh tourism.
Sands of Thar unveiling Rajasthan
Experience the potpourri of heritage and culture of Rajasthan put together by this artistic sand art piece. Watch the mesmerizing sand grains unveil the Rajasthan Tourism logo and reintroduce this vibrant and colorful state.
Aryasthan - Rajasthan Through Arya's eyes
When wander lust takes you to the corners of Rajasthan, you wish to spot a Jugaad. Right in between the deserts of Thar, this is where Arya found his Rajasthan. Come, explore the lesser known facets of Rajasthan.
